What is AI: How it works and why it's important to Malaysians

Artificial Intelligence (AI) refers to the technology behind machines that enables them to mimic human thinking, learning, and decision-making. From virtual assistants to smart devices, AI is transforming how we interact with the world. As AI becomes more integrated into daily life, it powers innovative solutions that simplify and enhance how we stay connected.

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How does AI work?

AI operates by using data, algorithms, and machine learning to make decisions and predictions. At its core, AI analyses vast amounts of data, identifies patterns, and learns from these patterns to improve over time.

• Data is the foundation — AI systems are fed large datasets, such as customer preferences or traffic patterns, to recognise trends.
• Algorithms are the step-by-step instructions that AI follows to solve problems or make decisions.
• Machine learning allows AI to improve by learning from new data, refining its results without being explicitly programmed for every task.

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How is AI used in our daily life?

• Voice assistants: Technologies like Siri, Google Assistant, and Alexa use AI to understand and respond to voice commands. They help users set reminders, answer questions, play music, and control smart home devices — all with simple voice interactions, making tasks more convenient.

• Smartphones: Modern smartphones utilise AI in various ways, from camera enhancements that optimise photo quality to predictive text features that learn your writing style. This technology streamlines user interactions, making smartphones more intuitive and responsive. Explore CelcomDigi’s selection of smartphones, including AI-powered models that enhance your everyday experience. Read more about the best AI phones of 2024 here.  

• Navigation apps: Services like Google Maps and Waze use AI to provide real-time traffic updates and route suggestions. By analysing traffic patterns and user data, they help users avoid congestion and reach their destinations more efficiently.

• Customer Support chatbots: Many companies employ AI-powered chatbots on their websites to assist customers with inquiries. These chatbots can handle common questions and issues 24/7, ensuring prompt service and improving user satisfaction.

• Streaming recommendations: Platforms like Netflix, Spotify, and YouTube leverage AI to analyse viewing or listening habits. By doing so, they provide personalised recommendations tailored to your tastes, helping you discover new content effortlessly.

• E-commerce: Online shopping platforms leverage AI to provide personalised shopping experiences, suggesting products based on browsing history and preferences.

• AI language models: Tools like ChatGPT are used to assist with various tasks, from answering questions and generating content to offering recommendations. These AI-powered systems make information more accessible and streamline communication.

AI is more than just a futuristic technology — it’s already making a difference in our everyday lives. From the apps we use to how our devices function, AI is behind the scenes, making everything more intuitive, convenient, and personalised.

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At CelcomDigi, AI plays a vital role in driving innovation alongside 5G and the Internet of Things (IoT). Future AI-powered services could offer hyper-personalised experiences, from optimising mobile data usage to enhancing smart home ecosystems. As 5G networks expand, AI will enable real-time data processing, opening up possibilities like seamless connectivity between IoT devices, autonomous systems, and enhanced mobile experiences. Explore the innovative AI-powered solutions offered by CelcomDigi Business.

For those looking to explore the cutting edge of AI firsthand, CelcomDigi’s AI Experience Centre offers an immersive opportunity to see AI in action. Discover how AI is being integrated into various services and products, and experience how it is revolutionising the way we connect and interact with technology. Find out more here.