iPhone 17 and iPhone Air just dropped — and Malaysians are already losing it

It’s official — Apple’s September keynote just happened, and you already know someone updating their IG bio to “Shot on iPhone 17 Pro Max 📸”.

At 1AM Malaysia time, Tim Cook unveiled the latest lineup, and Malaysians tuned in half-asleep but woke up real fast when they saw what’s new. The headliner? The iPhone Air — Apple’s thinnest iPhone ever, at just 5.6mm, wrapped in lightweight titanium.

But that’s just one slice of the Apple. (get it? slice. Because of how thin the iPhone Air is)

Apple’s 2025 lineup: What’s new this year?

Here’s everything officially announced at the “Awe Dropping” event:

• iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max
• iPhone Air – ultra-thin, ultra-light, ultra-hype
• AirPods Pro 3 – with better noise cancelling, heart-rate sensing & live translation
• Apple Watch Series 11, Apple Watch Ultra 3, and Watch SE 3
• iOS 26 – new “Liquid Glass” design, smarter Siri, more privacy

With this full refresh, iPhone 17 deals and iPhone Air deals are going to be in hot demand — and Malaysians are already gearing up for it.

Colours and designs that Malaysians will flex

This year’s lineup isn’t just about power — it’s about style.

• iPhone 17 come in fresh, playful finishes like Mist Blue, Sage, and a new standout Lavender.‍
• iPhone Air is in their Titanium era with colours like Rose Quartz Pink, Midnight Black, Silver Frost, and a new standout Lavender
• iPhone 17 Pro and Pro Max stick to bold, premium tones: Silver, Deep Blue, and a sleek new Cosmic Orange.

Apple’s move into titanium again makes the Pro models lighter but still tough. And if you remember the iPhone 16’s pink craze, don’t be surprised if “Rose Quartz” takes over your Instagram feed soon.

iPhone Air: Light in your hand, heavy on temptation

Let’s talk about the iPhone Air for a sec. At 5.6mm, it’s thinner than your powerbank cable, weighs just 140g, and still comes with the powerful A18 chip. The design? Titanium. The vibe? Effortless flex at the mamak.

And yes, the camera system got smarter too — expect better low-light selfies, AI editing, and ProRes video for those chasing viral reels.

iPhone 17 prices in Malaysia: Start budgeting!

Here’s what Apple Malaysia just dropped:

Pre-orders are expected to open on 12 September, 8:00PM (MYT). If you’re hunting for iPhone 17 pre-orders, now’s the time to bookmark your options.

Where Malaysians will queue (or scroll) first

You’ll see iPhone 17 pre-orders live at:

• Machines – Launch bundles and trade-in offers
• Switch – Pre-order freebies and instalment plans
• TMT – Flexible payment and student promos
• Harvey Norman – Loyalty points, cashback
• CelcomDigi – 5G phone bundles, trade-ins, and exclusive CelcomDigi iPhone 17 pre-order deals

🎯 Pro tip: CelcomDigi has one of the BEST, no cap, iPhone 17 pre-order deals in Malaysia, i bet you that!

AirPods Pro 3 & Apple Watch Ultra 3: Sidekicks that got smarter

Apple also launched:

• AirPods Pro 3 – Improved ANC, real-time translation, heart-rate tracking
• Apple Watch Ultra 3 – Satellite SOS, better battery, health upgrades
• iOS 26 – Launching Sept 15 with a refreshed look and new AI features

If you're all in on the Apple ecosystem, this is your cue to go full upgrade mode.

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So, do you need it? YES.

here’s the positive truth: the iPhone 17 isn’t just another phone, it’s an upgrade to your everyday life. Sleeker titanium design, bold new colours, smarter cameras, and the power of iOS 26 — it’s built to fit seamlessly into your lifestyle.

And the best part? You don’t have to wait around or complicate your upgrade. Port-in to a CelcomDigi Postpaid plan today and go straight to eSIM. It’s a completely online journey — no store queues, no paperwork headaches, just an easy switch towards your new iPhone.

(✨highkey, CelcomDigi One™ plans will give you the best pre-order deals✨) — and the cherry on top? Some of the best offers in the market plus extra rebates if you’re switching from Maxis, U Mobile, Yes, or any other provider.

🔥 Here’s why you gotta decide now, because these might just come your way soon:

• Exclusive pre-order bundle deals you won’t see later
• Freebies for early upgraders 👀
• Extra trade-in value during promo windows
• Huge plan rebates because we just want you to save even more!

⚡ The countdown is on — iPhone 17 pre-orders open this Friday,12 September, 8:00PM (MYT). And you already know — the juiciest CelcomDigi iPhone 17 pre-order deals are about to drop. Watch this space.