Telco

How CelcomDigi utilises personal data to enhance customer experience

July 30, 2024
  •  
By 
Izza Atirah

CelcomDigi harnesses the power of data to deliver enhanced services and personalised experiences to its customers. By adhering to strict privacy and security protocols, CelcomDigi is committed to protecting customers' data while delivering exceptional services. The following is an overview of how CelcomDigi leverages data, based on its privacy infographic.

Data collection and utilisation

CelcomDigi collects various types of data from its customers, primarily categorised into:

1. Personal data: This includes information such as name, contact details, and identification numbers. This data is essential for account management, billing, and customer support.

2. Usage data: This encompasses data related to how customers use CelcomDigi's services. It includes call records, data usage patterns, and service preferences.  

3. Network data: This involves information about the customer's interaction with the network, such as signal strength, location data, and network performance.

Purposes of data utilisation

CelcomDigi uses the collected data for several critical purposes:

1. Service improvement: By analysing usage and network data, CelcomDigi can identify areas for enhancing service quality. This includes optimising network coverage and capacity to ensure reliable connectivity.

2. Personalisation: Personal data and usage patterns allow CelcomDigi to tailor services and offers to individual customer needs. For instance, customers might receive personalised data plans or targeted promotions based on their usage behavior.

3. Security and fraud prevention: Monitoring network and usage data helps CelcomDigi detect and mitigate fraudulent activities. Advanced analytics can identify unusual patterns that may indicate security threats, enabling swift action to protect customer data and prevent fraud.

4. Customer support: Detailed customer data enables more efficient and effective support. When customers contact CelcomDigi for assistance, support teams can quickly access relevant information to resolve issues promptly.
 

Data privacy and security  

CelcomDigi prioritises customer data protection by following strict privacy regulations and using strong security measures. Key aspects of their privacy and security practices include:

1. Consent and transparency: CelcomDigi informs customers about how their data will be used and gets their consent where necessary. Being transparent about data practices is a key part of their privacy policy.

2. Collect only what’s needed: CelcomDigi only gathers the data that’s necessary for specific tasks. This helps keep your information safe and reduces the risk of it being misused.

3. Protecting your data: CelcomDigi encrypts sensitive data whether it’s being sent or stored. Whenever possible, we anonymise data to protect your identity while still gaining useful insights.

4. Regular audits and check-ups: CelcomDigi regularly checks its systems through audits and security assessments to ensure we comply with privacy laws and spot any potential issues early on.

At CelcomDigi, your privacy and data security are our top priorities. By leveraging personal data responsibly, we aim to enhance your overall customer experience while ensuring your information remains protected. For more details on how we handle your data and recent updates to our privacy policies, please visit our Help Centre.

CelcomDigi Customer-Friendly Privacy Notice

Check out this easy-to-read infographic on how we manage your data as CelcomDigi customers.
Learn more

Share this article

Subscribe to our newsletter

By submitting this subscription request, I consent to altHR sending me marketing communication via email. I may opt out at any time. View CelcomDigi's Privacy Policy.

Share this article