Apple's "Surprise and Shine" keynote lands 9 September. Here's the confirmed event time in Malaysia, how to watch, what's expected, and how to get the new iPhone on CelcomDigi.
Apple has confirmed exactly one thing so far: the "Surprise and Shine" keynote lands on 9 September. That's it. That's the whole official statement. The foldable, the camera upgrades, what any of it will cost you in ringgit, all of that is still report, pre-release spec sheets and educated guesswork until someone from Apple actually says the words on stage. Here's what's locked in, what early reports is betting on, and how to watch it happen live from Malaysia.
| Date | Wednesday, 9 September 2026 |
| Malaysia time | Thursday, 10 September at 1:00 AM MYT |
| Where | Apple Park, Cupertino (also live-streamed) |
| Watch on | Apple.com · YouTube · Apple TV app |
| Pre-orders (est.) | Saturday, 12 September at ~8:00 PM MYT |
| In stores (est.) | Friday, 19 September |
It's a 1 AM start for Malaysia, but worth setting an alarm for, even just to catch the highlights. Pre-order windows for limited-stock devices tend to move fast.
Apple's keynote starts at 10 AM Pacific Time on 9 September 2026, which lands at exactly 1:00 AM on 10 September in Malaysia. Keynotes typically run 90 minutes to two hours, so the event should wrap by around 3:00 AM Malaysia time.
Apple always runs its keynotes at 10 AM Pacific time, which is a very civilised hour in California and a genuinely unreasonable one here. That puts Malaysia at 1:00 AM on 10 September. Keynotes usually run 90 minutes to two hours, so budget for a 3:00 AM finish if you're staying up for the whole thing.
If 1 AM is a hard no for you, that's fair. Apple usually has the full replay up on YouTube within a few hours, and the pre-order page opens on its own schedule anyway, so nothing disappears while you sleep.
You can watch Apple's keynote for free on apple.com/apple-events, Apple's YouTube channel, or the Apple TV app. No Apple ID or sign-in is required. A stable internet connection gets you the full live stream on any of the three.
apple.com/apple-events: The no-fuss option. No Apple ID, no app, works in any browser on pretty much anything with a screen.
Apple's YouTube channel: Search "Apple," find the event page, hit "Notify me," and forget about it until it starts. This is the move if you're watching on a smart TV or an Android phone.
Apple TV app: The best picture quality of the three, if you're already living in Apple's world. Head to Watch Now and you're set.
Reports point to three new devices: the iPhone Ultra (Apple's expected first foldable), the iPhone 18 Pro, and the iPhone 18 Pro Max. An updated Apple Watch lineup is also expected, though nothing is confirmed until Apple takes the stage on 9 September.
Three devices have been eating up early reports for months now:
The theory going around is that this is Apple's first foldable, a book-style design expected to open to roughly iPad mini size on the inside. For years the shorthand for this device was "iPhone Fold," but Bloomberg's Mark Gurman has since reported that Apple is expected to brand it "iPhone Ultra" instead, placing it alongside Apple Watch Ultra and AirPods Ultra as a premium tier rather than just a format variant. It's generated more chatter than any other device this year, and if it actually shows up on stage, it would be a first for Apple. Word on pricing has circled the USD 1,999 to 2,399 range, which, if it holds, could put Malaysia pricing somewhere it's never been. None of this is confirmed yet, including the name, so treat it as an educated guess until Apple says otherwise.
New chip, upgrades across all three camera lenses, a smaller Dynamic Island, a bigger battery. None of it locked in yet, but that's the shape of the reports. Pricing is genuinely anyone's guess. Analysts think it'll land higher than last year, and honestly, so does everyone else, but Apple is the only company on earth that actually knows the number.
Take everything the 18 Pro is expected to get and add what insiders are calling the real headline of the whole event: a variable aperture camera system, a first for any iPhone, assuming the supply chain reports hold up. A bigger battery is in the mix too, though it's playing second fiddle to the camera talk.
Apple Watch is expected to tag along too, going by the names Series 12 and Ultra 4, though none of that is confirmed either. There's also been chatter about AirPods with actual cameras built in, which sounds like science fiction until you remember this is Apple in 2026. The timing on that one feels shakier than everything else.
Based on past launch patterns, the keynote airs 10 September, pre-orders are expected to open around 12 September, and devices should reach stores by around 19 September. Malaysia has been a first-wave launch country since 2024, though none of these dates are officially confirmed yet.
CelcomDigi offers two main ways to get a new iPhone: Easy360, which spreads the cost over 24 or 36 months at 0% interest with RM0 upfront on Postpaid 5G 100 and above, or Outright, which means paying full price with no device contract on any plan.
Quick answers on event timing, pricing and how to watch.
1:00 AM on Thursday, 10 September 2026, Malaysia time. That's what Apple's confirmed 10 AM Pacific start translates to locally. The keynote usually wraps within two hours.
Reports point to the iPhone 18 Pro, iPhone 18 Pro Max, and what's being called Apple's first foldable, the iPhone Ultra. Apple Watch and possibly AirPods are also expected to make an appearance. None of it is official until the keynote, and the standard iPhone 18 isn't expected until spring 2027.
Bloomberg's reporting and past launch patterns point to Saturday, 12 September at around 8:00 PM MYT, though Apple hasn't confirmed a date yet. Malaysia has been a first-wave country since 2024.
Free on apple.com/apple-events, Apple's YouTube channel, or the Apple TV app. No VPN, no sign-in required, just a good connection.
Easy360 (RM0 upfront, 0% interest, 24 or 36 months) is available on Postpaid 5G 100 and above, and on CelcomDigi One plans. You can also buy outright at full price with no device contract on any plan.
