So, what’s Spark? CelcomDigi’s new eSIM mobile plan that’s got people talking

Lifestyle
October 28, 2025
  •  
By 
Ashwinee Rvan

🧃The tea has been spilled. But let’s clear it up.

You may have heard the chatter. Whispers on Reddit. Headlines here and there. But we need to set the record straight.

“Is CelcomDigi rebranding Yoodo as Spark?” 👀

The chatter is everywhere, the headlines running strong. That Yoodo is being rebranded as Spark. BUT let’s get one thing right: Spark is not a Yoodo rebrand.

Yes, it shares the same self-service spirit that Yoodo fans loved — but Spark is an entirely new 100% digital app-based mobile plan subscription by CelcomDigi, designed to give you the same DIY, self-service experience — but reimagined with 2025 energy. New name. New app. New tech. It’s fully powered by eSIM. And it’s made for people who want total control.

✨So what exactly is Spark?

CelcomDigi | Spark |  New 100% digital, app-based, mobile plan subscription | no contract

Spark gives you that main character energy✨ when it comes to your mobile plan. Think of it as your on-demand telco. No more calling customer service to make changes to your plan:

With Spark, you can:

  • 🔁 Change or upgrade your plan whenever you like
  • Pause when you don’t need it (save while you chill)
  • 📊 Track data, usage & renewals in real time
  • 👥 Manage up to 5 lines in one app — perfect for families, multiple devices, or side hustles
  • 📱 Activate instantly with eSIM — no plastic SIMs, no courier delays
  • ✂️ No contracts — cancel, switch or pause with zero penalties
  • 🏪 No store visits — everything happens in the app, not in a queue
  • 📡 Powered by CelcomDigi — Malaysia’s Widest and Fastest Network

In short? Spark is CelcomDigi’s Gen Z cousin with commitment issues who’d rather chill at home.

This is what a self-service mobile plan should feel like: easy, instant, empowering. Literally, your plan, your rules. Period.

✨Pick your Spark: Mini, Standard or Plus?

Not everyone needs the same data diet. Spark keeps it simple with three plan options starting at RM15/month:

CelcomDigi | Spark |  New 100% digital, app-based, mobile plan subscription | no contract

🎁 Promo alert: Use code SPARK5 for RM5 off every month for a year. Yes, really.

💬 Travelling?

CelcomDigi | Spark |  New 100% digital, app-based, mobile plan subscription | no contract

Roam in Singapore, Thailand and Indonesia from just RM4 — no counters, no SIM swaps, no stress.

🗣️ Who’s Spark perfect for? Let’s eavesdrop.

Scene: A mamak table. Five friends. Five different lives. One thing in common? Spark fits all of them.

🎓 Aisyah (Uni student):

“Bro, I can’t commit to anything longer than 8 weeks — let alone a telco plan. Spark lets me pause during semester break and top up when I need. RM15 a month? That’s like one boba.”

🕵️ Haris (Multiple apps user):

“I keep my main number clean — Spark’s my ‘sign-up’ line for apps, business accounts, and OTPs. No spam calls. No random promo messages. Just peace.”

💼 Nina (Side hustler):

“I use Spark for my baking biz number. One app, one login, two lives. My customers get their cupcakes, and I get my peace.”

👨‍👩‍👧 Amir (Young dad):

“I’m with M-telco and they don’t even have a GadgetSIM add-on. I got Spark Mini for my son’s tablet — now he’s got Internet for learning apps on the go, and I still control it from my phone.”

🌏 Ethan (SEA startup nomad):

“I’m based in Vietnam, but my startup’s got clients in Malaysia. I’m here a month at a time — Spark lets me pause when I’m away, keep my number active, and restart when I’m back. All from the app. No hassle.”

TL;DR?

No matter your lifestyle — student, parent, entrepreneur or traveller — Spark flexes with you. No strings, no stress.

📲 Explore Spark plans

Spark is built for how you move — digital-first, fast, and totally flexible. Discover a plan that fits your flow.
Get Sparked

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