How to verify if a WhatsApp contact is a real business

WhatsApp is a crucial tool for businesses to interact with customers, provide support, and conduct transactions. However, the rise of digital communication has also led to an increase in scams. Fraudsters often send messages from unknown numbers, pretending to be reputable companies, offering deals, asking for personal information, or requesting payments.

So, how can you tell if a WhatsApp contact is from a legitimate business? This article will highlight the key signs of a genuine business account, how to verify its authenticity, and ways to protect yourself from scams.

1. Look for the blue verification badge

WhatsApp has an official verification system for businesses. If a company is a verified business, you will see a blue checkmark badge next to the business name in the chat and on their profile. This badge means that WhatsApp has confirmed the authenticity of the business.

However, not all legitimate businesses have this badge. It's usually reserved for well-known brands, so smaller businesses might not have it. If a business doesn't have the badge, it doesn't mean it's fake, but you should take extra steps to verify it.

2. Check the WhatsApp Business profile

Legitimate businesses on WhatsApp usually have a well-detailed business profile. Here are some things to check:

• ‍Business name: A real business will have a proper, recognisable name, not just a random personal name.‍
• Business category: WhatsApp Business allows companies to list their industry (e.g., Retail, Finance, Food Delivery).‍
• Website link: Many real businesses provide a link to their official website. Check if the link directs you to a professional and legitimate website.‍
• Business description: Authentic businesses often include a brief description of their services.‍
• Location & hours of operation: Some businesses display their location and working hours, adding credibility.

3. Verify the contact number

To confirm a business's authenticity, check their contact number. Start by searching for the phone number online. A legitimate business should have their contact details listed on their official website or in a business directory. Next, visit the company's website and compare the WhatsApp number with the one on their contact page. Additionally, ensure the phone number's country code matches the country the business claims to be from. If the codes don't match, it could be a scam.

4. Analyse the type of messages sent

Fraudulent businesses often send suspicious messages. Here are signs to watch for:

• ‍Generic greetings: Scammers use vague messages like "Hello dear     customer" instead of your name.‍
• Too-good-to-be-true offers: Be wary of unrealistically high discounts or rewards.‍
• Urgent or threatening messages: Scammers create panic by saying your account will be blocked or you must act immediately.‍
• Poor language and grammar: Professional businesses use well-written messages. Typos and grammatical errors can indicate a fake account.‍
• Unusual payment requests: If asked to send money through unfamiliar methods (e.g., gift cards, personal bank accounts), it's likely a scam.

5. Cross check with customer support

If you're unsure whether a WhatsApp contact is from a real business, reach out to the company directly through their official customer support channels. Visit their website and look for an official support number or email. Ask them if the WhatsApp number contacting you is legitimate. If they confirm that they don’t contact customers via WhatsApp, report and block the scammer.

Stay sharp and informed

While WhatsApp offers tools like verification badges and business profiles, users must take extra steps to confirm authenticity.

Always remain cautious, double-check business details, and never share sensitive information with unknown WhatsApp contacts.