Do PWP deals actually save you money? Here's what you should know

From smartphones to smartwatches, getting the latest tech is always exciting — but it can be expensive. That’s where PWP (Purchase-with-Purchase) deals come in. These special promotions are designed to give you more value when you commit to a primary purchase, often with substantial savings on additional products. However, how much do you really save, and is it worth it?

What is a PWP deal, exactly?

PWP stands for “Purchase-with-Purchase” — a promotional model where you unlock exclusive discounts on a secondary product when you buy a main item. It’s a common sales tactic used by retailers to add value to your purchase and encourage you to spend a little more, but at a reduced rate.  

For example, buy a smartphone and you might get a smartwatch or wireless earbuds at a significantly lower price. The key idea? The discounted item isn’t available on its own — you can only get the deal if you commit to the primary purchase first. It’s a win-win when done right: you walk away with more tech for less, and the retailer moves more products in one go.

How does a PWP deal work?

Take this current iPhone 16e PWP offer from CelcomDigi as an example:

1) ADAM elements Model A 5-in-1 wireless charging station

• PWP price: RM199
• Normal retail price: RM289
• You save: RM90
  

2) Apple 20W Adapter

• PWP price: RM85
• Normal retail price: RM99
• You save: RM14

That’s a total saving of RM104, simply by bundling your accessory purchase with your iPhone 16e purchase from CelcomDigi!

Who benefits most from PWP deals?

PWP deals are especially worthwhile if you’re already planning a significant tech purchase. You’ll get the most value if:

• You’re upgrading to a new flagship device and want matching accessories like earbuds, chargers, or smartwatches at a fraction of the usual price
• You’re buying for someone else and need more than one device without doubling your budget
• You appreciate bundled savings and flexible repayment, making it easier to stretch your ringgit further without compromising on quality

Tips to maximise your PWP savings

PWP deals can be a great way to stretch your budget — but only if you know how to spot the right ones. Here’s how to make sure you’re getting the best bang for your buck:

• Time it right: PWP promotions often drop during flagship launches, so keep an eye out when new smartphones or wearables hit the market.
• Do the math: Always compare the PWP price against standard retail to see if the discount is truly worth it. A deal that looks good on paper might not always deliver real savings.
• Know the fine print: Some PWP offers come with conditions, such as specific plan tiers or contract durations, so be sure you’re eligible before committing.

A little homework goes a long way. With the right timing and plan, your next tech upgrade could come with serious extras — minus the extra cost.

PWP deals can offer real savings — but only when they align with what you actually need. If you’re already planning a major tech upgrade, these offers can be a clever way to get more for less as they’re designed to reward planned purchases with added value. Be sure to compare prices, check your eligibility, and avoid buying just for the sake of a discount.

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